Logifleet - Cogent Copy | SaaS Copywriter & Conversion Optimizer

Conversion Copywriting(Homepage, Key Landing Page)

Logifleet

"...the copy has been working better than we expected"

One of the marks of an extraordinary copywriter is that they will ask every question, read every resource and turn over every stone to deeply understand the audience they’re writing for.

Nobody has worked as hard as Rijad to get into the heads of our customers, and it shows; the copy he has written for us has been working even better than expected.

He's the first copywriter I recommend to anyone who asks.

Spencer Fry

Founder at Logifleet

Problem

While App Institute had a fully functional site, there was room for improvement. The copy on their homepage sounded a lot like their competition and failed to capture the voice of their customer. Their pricing page, while minimalistic and aesthetically pleasing, was missing many of the details a prospect would like to see before signing up.

Challenges

Aside from the regular challenges associated with writing copy, this project was challenge free. The team at Logifleet was incredibly trusting, giving me the space to follow my research process and write copy. As a result, I feel this is some of my best work.

Results

As quoted by Spencer above, they saw an immediate uptick in paid subscriptions after my homepage copy went live. This, we believe, is the result of hitting on a more appealing value proposition.

The SEO landing pages have helped them rank for a number of high-search volume high-intent key phrases.

Problem

Challenges

Results

Before

After

Get copy that converts visitors into happy customers

And the insights you need to scale your SaaS business.

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