On2Air - Cogent Copy | SaaS Copywriter & Conversion Optimizer

Conversion Copywriting(Homepage, Product Pages)

On2Air

“Professional, reliable, and delivered great copy"

Rijad does such a phenomenal job bringing ideas to life in the SaaS space. On top of that, he's always a champ when it comes to accepting and implementing feedback in the name of perfecting our content.
He's an excellent writer, communicator, and collaborator, and we're so lucky to work with him.

Daniela Vogl

Chief Marketing Officer At On2Air

Problem

While On2Air had a fully functional site, there was room for improvement. The copy on their homepage sounded a lot like their competition and failed to capture the voice of their customer. Their pricing page, while minimalistic and aesthetically pleasing, was missing many of the details a prospect would like to see before signing up.

Challenges

Finding unique messages that would help them stand out in a crowded space with a lot of sameness.
Auditing dozens upon dozens of testimonials, reviews, and comments to find the voice of their customer.
A tighter than usual timeline.

Results

My home and pricing pages both outperformed the treatment and are now the new control. While still early, it seems that by focusing the messaging around busy small owners, more of their recent signups are their ideal customer.

Problem

Challenges

Finding unique messages that would help them stand out in a crowded space with a lot of sameness.
Auditing dozens upon dozens of testimonials, reviews, and comments to find the voice of their customer.
A tighter than usual timeline.

Results

On2Air's new homepage

Get copy that converts visitors into happy customers

And the insights you need to scale your SaaS business.

Let's Talk Copy

See More Projects