The Wine Club - Cogent Copy | SaaS Copywriter & Conversion Optimizer

Conversion Copywriting(Homepage, Key Landing Pages, Pricing Page)

The Wine Club Site

“...few people understand how to get inside the mind of a buyer"

Anyone can write content for your business, but few people understand how to get inside the mind of a buyer and persuade them to contact you. When it comes to writing copy that sells, Rijad knows his stuff!

Deji A.

Founder at The Wine Club Site

Overview

WineClubSite is a club management software that helps wine club owners stay on top of their monthly releases—even if their members pick custom selections every release. They make sure that no wine gets left behind!

Now that they’ve found product-market fit, they needed to revamp their website to reflect what they’re currently doing, who they’re serving best, and what makes them different from the other wine club tools.

Challenges

While WineClubSite already has paying users, the founder feels like he can still improve the website to communicate the value of his tool fast.

He wanted to:

Add Industry pages so he can get his top 3 ideal avatars
Highlight one of their main selling points, Square Integration
Present the pricing in a way that it’s easily digestible by visitors

Solution

To showcase how awesome the WineClubSite is now (of course, it has improved—new features and all!) compared to how it sounds like on the unrevamped website, our team:

Did a deep dive session with the founder, listened to customer call recording to pick out the pain points, and researched non-stop
Conducted a competitor analysis so we’ll know how we’ll position WineClubSite differently
Created the Solutions page to target his top 3 clients
Added the Integrations page to highlight his Square Integration
Changed the features page to How it Works?
Organized the Pricing Page to showcase the 3 pricing tiers
Worked closely with the designer so the entire website communicates a more cohesive message

Results

Despite the tight deadlines, I submitted my copy before the deadline and The Wine Club Site was able to successfully relaunch as planned. I will let the new website do the talking.

Overview

Challenges

While WineClubSite already has paying users, the founder feels like he can still improve the website to communicate the value of his tool fast.

He wanted to:

Add Industry pages so he can get his top 3 ideal avatars
Highlight one of their main selling points, Square Integration
Present the pricing in a way that it’s easily digestible by visitors

Solution

To showcase how awesome the WineClubSite is now (of course, it has improved—new features and all!) compared to how it sounds like on the unrevamped website, our team:

Did a deep dive session with the founder, listened to customer call recording to pick out the pain points, and researched non-stop
Conducted a competitor analysis so we’ll know how we’ll position WineClubSite differently
Created the Solutions page to target his top 3 clients
Added the Integrations page to highlight his Square Integration
Changed the features page to How it Works?
Organized the Pricing Page to showcase the 3 pricing tiers
Worked closely with the designer so the entire website communicates a more cohesive message

Results

Despite the tight deadlines, I submitted my copy before the deadline and The Wine Club Site was able to successfully relaunch as planned. I will let the new website do the talking.

Before

After

Get copy that converts visitors into happy customers

And the insights you need to scale your SaaS business.

Let's Talk Copy

See More Projects