Pricing
Pricing

"Free trial conversions increased by 45% and gmail trial increased by 35% in the first month."


There are few people that truly understand copy and conversion optimization like Rijad. He worked on a huge project rebranding our platform and to overhaul all of Shortlist's conversion paths to our major product pages and also reworked all of the copy across the most valuable pages on the website.

Some quick stats:

– Gmail trial starts increased 30%,
– Free trial conversions increased by 45% in the first month.

Outside of the major wins, Rijad was great to work with. He was always available and is a true professional in the way he carries out business. I honestly couldn’t recommend working with him enough.

Sunny Karpuzov
VP Marketing at Shortlist/Worksuite
Overview
 

Shortlist is a centralized platform that makes it easy for companies of any size to find, onboard, manage, and pay their freelance contractors. Customers include Skyscanner, L’Oreal, Nike, and Microsoft. We worked together on rebranding the original Shortlist website to the more comprehensive Worksuite platform.

Challenges
 
A project of this size always comes with many different challenges:

  • It was a large project (6 high-traffic pages) on a tight deadline.
  • As with any company of this size, there were a number of stakeholders, each with different goals and ideas for the site.
  • Because of the tight deadline, wireframes were designed in parallel with the copy rather than after the copy was finalized.
  • We needed to coordinate with leadership and help Worksuite take its first steps to position themselves as a growth stack.
  • There was a tremendous amount of research to work through, not including the customer surveys we sent out to kick this project off.
Results

 

All 6 pages were delivered on time and received the green light to go live before the deadline.

  • Free trial conversions increased by 45%
  • Demo requests increased by 30%
  • Gmail trials increased 35%
Overview
 

Shortlist is a centralized platform that makes it easy for companies of any size to find, onboard, manage, and pay their freelance contractors. Customers include Skyscanner, L’Oreal, Nike, and Microsoft. We worked together on rebranding the original Shortlist website to the more comprehensive Worksuite platform.

Challenges
 
A project of this size always comes with many different challenges:

  • It was a large project (6 high-traffic pages) on a tight deadline.
  • As with any company of this size, there were a number of stakeholders, each with different goals and ideas for the site.
  • Because of the tight deadline, wireframes were designed in parallel with the copy rather than after the copy was finalized.
  • We needed to coordinate with leadership and help Worksuite take its first steps to position themselves as a growth stack.
  • There was a tremendous amount of research to work through, not including the customer surveys we sent out to kick this project off.
Results

 

All 6 pages were delivered on time and received the green light to go live before the deadline.

  • Free trial conversions increased by 45%
  • Demo requests increased by 30%
  • Gmail trials increased 35%

Before

shortlist

After

Get copy that converts visitors into happy customers

Get copy that converts visitors into happy customers

And the insights you need to scale your SaaS business.
And the insights you need to scale your SaaS business.
Let's Talk Copy
See More Projects

Merging copywriting, software engineering and UX design , to help your SaaS transform prospects into loyal customers.

  • Mostar, Bosnia and Herzegovina
  • © 2023 Cogent Copy
Twitter Linkedin Envelope

Merging copywriting, software engineering and UX design , to help your SaaS transform prospects into loyal customers.

  • Mostar, Bosnia and Herzegovina
  • © 2023 Stark Conversion