Hi, I'm Rijad.


I’m a Cogent Copywriter, which means I craft research-driven, clear and convincing copy. My approach uniquely combines psychology, user experience and software engineering principles with conversion copywriting to craft copy that consistently converts.

Since 2020, I’ve been on a mission to help SaaS founders communicate the value of their product while making them more money in the process.

What I do in a nutshell: I write data-driven, audience-focused copy that boosts conversions, books more demos, and makes more money for B2B SaaS companies.

Why me?

  • Specializing in SaaS over the last years has allowed me to develop a wide knowledge base of the industry. I’ve written copy for SaaS companies like On2Air, Shortlist, TransIP, Odoo and 30+ more.
  • My education set me up just right – My degree in software engineering helped me understand SaaS inside and out.
  • I understand your market – In 2015, I kicked off my marketing journey, building over 50 WordPress sites, running Google ads, and boosting their Google rankings with SEO-optimized content.
  • Philosphy is my guiding principle – Stoicism, with its focus on clarity and discipline, inspires my approach and everything I do. It’s what helps me get up at 5 am every morning, consistently meet deadlines, and be the best version of myself every day.
  • I love chess – It may seem unrelated, but playing chess has helped me develop a strategic mindset which represents the foundation of my work.

Websites, landing pages, and emails that turn visitors into happy customers

New potential customers are landing on your site every second.

Let’s jump on a quick 15-minute call to
see if we’re a fit.
Will you be ready to convert them?
Let’s jump on a 15 minute chat to find out if we’re a fit.